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CMD

MG CANNON
11th February 2019

Challenge

The customer initially made contact, having not used a printing company for some time and wanted to find a local printer that could help and guide a new look, delivering some inspirational banners for trade shows in the near future.

They had a version of past print which they had previously used and liked, but requested a more modern and fresher look. They needed some help on what possibilities could be produced, within a short time scale, as her first seminar was within 2 weeks.

Search for a solution

Firstly, it was important for the customers to understand the different products we supplied and options available. An appointment was made in the factory for her to come in and see the options of what could be produced.

This was a one to one with an experienced member of the team, who took time to understand her needs and listened to what was required before finding a solution together.

Time was spent exploring options on different materials, between foamex and correx, along with explanations and awareness of litho and digital printing, whist managing customers expectations of what could be delivered within the timescale given.

The Solution Itself

The personal touch of an appointment, where the customer could not only see the options available to her but had the opportunity to see the production of similar products, gave her the chance to not only see a live version of the product but the opportunity to feel the materials too.

The appointment was invaluable, as the customer was able to discuss and share her requirements person to person. All this was conducted in an informal environment to ensure all requirements were met.

The Results

One happy customer with inspiring new banner stands ready in time for her upcoming seminar. She then became a returning customer ordering more from Footfall and sharing her satisfaction with us via email.

Testimonial

Following deliverance of their next order the customer took the time to send an email expressing their satisfaction.

After completing the digital version of our Salary Guide and Market Insights Report, it was important to use a local printer that could portray the quality and expertise our clients would expect. Having had an initial chat and meeting with Footfall, they took the time to give us some samples of paper quality and advice on how to best display this. They have printed over 150 copies for us using quality paper, plastic covers and ring bound. All this with a turnaround of approx. 3 days from order to collection. Great service and highly recommended.